Another proactive move from AOL, this time a lead investment in--and distribution deal with--online-TV enabler Brightcove. (Diller and Hearst are in there, too, and Diller will get a seat on the board). This is exactly the sort of thing AOL must do to attract web-only traffic to replace departing subscribers. One hopes this recent flurry of AOL activity is not too little, too late, but it's nice to see that the deposed heavyweight champ has some fight left. And hats off to Time Warner for (finally) getting out of the way.
From the press release...
Brightcove offers a complete Internet TV service for video publishers ranging from small independent producers to major media companies who want to build their businesses by distributing and monetizing their video programming through a variety of broadband channels including their own web properties, networks of web affiliates, and other consumer-facing Internet services.
As a result of the content distribution agreement with AOL, the largest investor in the Series B round, video publishers using Brightcove will have the option to syndicate their video content directly to AOL.com (http://www.aol.com), and the companies will market a co-branded version of the Brightcove service as the self-service platform for publishing video on AOL.com. Moreover, through the syndication to AOL, publishers will be able to generate revenue from the advertising and pay media sales of their content on AOL.com and other video gateways on the AOL network of web properties.
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Posted by: Network | December 15, 2010 at 07:41 AM