A story from AdAge describes some search-panel fisticuffs at SES in New York. Customers frustrated and Google and Yahoo on the defensive, but, once again, no real data. Just more on how the search engines can't see the actual performance of the clicks and, therefore, will always disagree with their customers about what is and isn't fraud. I've argued that one of the risks with click-fraud is attitude and FUD, rather than hard facts, and, based on this story, it seems advertisers may be getting more frustrated.
NEW YORK (AdAge.com) -- A war of words exploded at a session on click fraud at the Search Engine Strategies conference at the New York Hilton today as search-marketing vendors went toe-to-toe with Google and Yahoo over the engines’ responsibility to protect advertisers...
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