Following up on yesterday's post about Vidmeter's "Top 200" video rankings, a reader suggested I look at "daily" numbers instead of "all-time" numbers, because most of the Big Media clips might show up in the latter. So I scanned the daily numbers. And I didn't seen any Viacom stuff there, either.
Again, the goal here is to try to get a sense of how popular Viacom (and other Big Media) content is on YouTube, and, thereby, determine who has the upper hand in the Google-Viacom negotiations. The consensus is that Viacom's content--Jon Stewart, Colbert, etc.--accounts for a huge percentage of YouTube's total views. As I described yesterday, however, I have seen no evidence that supports this.
When I scanned Vidmeter's Top 200 "all-time" most popular videos, for example, I did not find a single clip that was obviously Viacom's (see yesterday's post for details and caveats). This morning, I did the same scan of the Top 200 clips from March 16th, and, again, I didn't see any that I knew to be Viacom's.
Now, this may just be because Viacom's clips aren't available anywhere but on the Viacom site--which Vidmeter doesn't track. (And unfortunately, the Vidmeter rankings don't go far enough back to easily check the pre- and post- YouTube removal.) Viacom's fans will no doubt favor this latter interpretation. Working against it, however, is the fact that the Vidmeter listings don't include many clips from other Big Media players, either--even ones that GooTube has licensing deals with (there are a couple from the BBC, for example, but not dozens). In short, if Big Media content dominated online video views, I would expect to see some evidence of this in the Vidmeter listings--and I don't.