Amazon Buys DPReview.com - Bigger Site Than You Think
Jason Jones: Amazon acquired DPReview.com today (terms not disclosed). DPReview.com is the leading review site for digital cameras. It's also a wildly popular site, with 7.7m uniques in March. To put this in perspective, CNET has roughly 30m monthly uniques.
I have heard from a credible source that CNET also provides the back-end ecommerce infrastructure for DPReview.com (although I do not see any mention of CNET on their site... perhaps CNET provides the comparison shopping lists). Now that Amazon has acquired the site, I would expect that infrastructure contract to switch from CNET to AMZN in order to drive more digital camera sales at AMZN.
In general, I expect to see more digital content acquisitions by shopping sites looking to drive traffic. TechTarget, an online provider of corporate IT content, is on deck for an IPO this week (read my post here). It has been a rumored target in the past and likely will be in the future.
The shopping sites are really running out of ideas.
But this integration comes at a cost to the end consumer. Things get biased a bit. maybe.
Posted by:fo.unta.in | May 15, 2007 at 12:27 AM