WSJ Reporters Praying Burkle Will Save Them. And How About Google or Yahoo?

The rate of hyperventilation in Wall Street Journal offices presumably slowed yesterday, after a potential Not-Murdoch savior emerged.  After much groveling on the part of Dow Jones employee union head Steve Yount, LA billionaire Ron Burkle has apparently agreed to at least take a look at the Dow Jones deal.  More from the AP's Seth Sutel...

Meanwhile, the hunt is on for other potential white knights.  A savvy friend suggested Google or Yahoo.  The acquisition would be a tuck-in for either (for Google, anyway), and there would certainly be no worries about overbearing editorial control (because neither company is really in that business).  But still seems a long shot.  Not because there wouldn't be synergy--there would.  Just because the move would require a major commitment to a single vertical.

Comments

[Sean Ammirati]

It seems like Google is already getting ready to make commitments to verticals. They just recently announced they'd be selling the ads for Glam and not through their ad sense program.

http://www.readwriteweb.com/archives/google_glam_salesforce.php

- Sean

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