24/7 is reportedly eager to sell itself (no doubt inspired by the $3B Doubleclick deal) and, per the NY Post, is holding up WPP for $600 milliion. Jason thinks $600 million would be a steal.
Post: Internet ad firm 24/7 Real Media is on the auction block and has already been talking to Martin Sorrell's WPP Group, the world's second-largest ad giant, among other potential suitors... 24/7 Real Media has been flirting with Britain's WPP for several months, although price is proving to be a sticking point... "Sorrell wants to look like he has a digital strategy," said one source familiar with the talks.
JJ: A $600m price tag would represent a 19x '07 EV/EBITDA multiple for TFSM. I estimate that DCLK was purchased for a low 30x multiple and DTAS was purchased for 15.6x. Both AQNT and VCLK look attractive given the recent M&A multiples. They trade at 16.8x and 15.3x respectively. I would go long AQNT and possibly VCLK.
HB: This would be a huge comeback for (and testament to the dedication of) CEO David Moore and his team, who survived the worst of the bust.